Asset 12
 Aren’t all internet companies the same?

We started this company with the simple premise that “there had to be a better way” for our rural neighbors to keep up with the 21st century. What started as a grousing session over a game of cards and a few beers turned into a mission.

Our goal was to find a way to solve a problem in our community not our bottom line. We live here, plan to stay here, and if customers who now receive our services were not friends before, they are now.

Surprisingly, a better way wasn’t all that hard to find. Wireless Internet is a relatively new technology and one most often discarded by big internet companies. By its very technology, it doesn’t compete well in the numbers game corporate companies need to play for their bottom line. Wireless Internet Service does not require the huge investments in infrastructure fiber optic networks do, but it does limit the number of customers to those living close enough to your tower to receive the signal.

Which makes it the ideal technology for us. Our goal was to find a way to solve a problem in our community, not our bottom line. We live here, plan to stay here, and if customers who now receive our services were not friends before, they are now.

Your satisfaction with your internet service is our top priority. Resilience during the past nine months has shown us that a fast reliable internet service is no longer just for entertainment. We’ve seen customers move their businesses into their home, children adapt to online classrooms, and face to face communication be more likely to be made possible with Zoom than American Airlines. Multiple uses with multiple devices throughout the day increased demand for bandwidth in single households.

Our small size and hands-on technology makes it practical for us to limit the number of households sharing any one signal so it doesn’t slow down just when you and your neighbors all settle in for a Friday night at home at the movies.

We also return your phone call and show up when we say we will. The old joke, “ask a cable guy what time it is and he says between 9 and noon” doesn’t apply to Critical Links. We are very aware that it isn’t only your time we are obligated to respect, it is the critical role your internet signal plays in your lives.    

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