Asset 12
 All companies say they are fast. Is that for real?
Faster is Better Right? Well sometimes….yes. Think of “advertised” speed as the maximum potential speed ignoring the realities of getting that speed across town and into your house. It’s kind of like spending a bunch of extra money on a Ferrari but daily traffic forces you to drive at the same speed as everyone else.
Critical Links internet service is different. Critical Links sends an individually designed “line-of-sight” signal from its carefully managed server directly to a receiver at your house.
Just because ‘they’ sell it doesn’t mean you get it. If your internet is delivered to your house now by telephone or cable lines the speed after leaving the provider’s equipment is impacted by:
  1. How many users are simultaneously sharing the cables between the provider’s main server and you? Why do you think it slows down when just when you’ve settled in to watch the big game? Ironically, it works something like the telephone lines and switchboards of the early telephone system. Your speed and reliability will be influenced by how many of your neighbors want to make a connection at the same time. All of the inconvenience and none of the fun gossip.
  2. The quality of the cabling and connections between the main server and your house. It took 50 years to get electricity and telephone service to cities and towns across the nation. Rural America was the last to get connected. It’s no surprise that the rural American communications infrastructure is not made up of fiber optic cables. Digital Subscriber Line (DSL) technology uses existing telephone lines, but the quality and speed depend on the conditions of the lines, connections, and the distance the signal has to travel on older and possibly compromised lines, both factors more likely to impact rural areas.
  3. The investment your provider is motivated to make between there and you. Because maintenance and updating infrastructure is a costly investment, companies put their resources where the number of customers they can sign-up and bill will give them the fastest return on their investment.
  4. How many devices and what kind of use you are asking of the wifi signal in your home, office, barn, etc. The spring and summer of 2020 gave us a lesson in how dependent we are on the internet working flawlessly through Zoom meetings, working and schooling remotely, and counting on streaming our entertainment more than ever.
This may be reality companies don’t share with their marketing staff? Nevertheless, infrastructure limitations affect all internet end users—nowhere more than in rural areas.If your internet speed is delivered to your house by satellite, you don’t have to worry about potholes or drive-time congestion, but it is a little like driving to Kansas City via Paris. It’s a long way to go.Critical Links internet service is different. Critical Links sends an individually designed “line-of-sight” signal from its carefully managed server right in Monett directly to a receiver at your house. If we were to continue our automobile analogy, Critical Links is like calling an Uber. Tell them where you are and where you need to be and leave the driving to us.

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